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Our

Story


Family owned.
Community minded.

Our

Story


Family owned.
Community minded.

Today’s Beauty

A family owned and operated business, Today’s Beauty Supply has been part of Alton’s Little Mexico neighborhood for nearly 20 years. This is why the shop offers the hottest products for the latest trends in African American hair, cosmetics, lashes and more. Beyond the trendiest products, owner Benjamin Golley, his sister Angela Grubb and his son Jordan Golley offer something else: friendly service and knowledgeable advice to help you look your best.

Today’s Beauty Supply 
wants to inspire you to
look your best.

Benjamin, a lifelong resident of Alton and former chairman of the Alton Community Relations Commission, doesn’t just want to make a profit with Today’s Beauty Supply. He wants to make a difference.

Today’s Place

With the goal of mentoring, tutoring and building relationships within the Alton community, Benjamin opened Today’s Place, which is connected to Today’s Beauty Supply. The community space hosts a variety of neighborhood events, including meet-and-greets with local police officers, Boys & Girls Club activities, and student mentorship programs with the YWCA and Alton Corps of the Salvation Army.

We’re open to the
community! If
you’re interested in
using Today’s Place
for an event or
gathering, contact us.

LuLu’s Nice Ice

Looking to treat yourself? Today’s Place serves LuLu’s Nice Ice! Perfect for those hot days, LuLu’s Nice Ice features more than 30 flavors of shaved ice, including cherry, coconut and even dill pickle.

When you shop with us, you’re part of the family.


You can get everything you need to at Today’s Beauty Supply to make you look your best on outside and feel your best on the inside. And when you shop with us, you’re investing in our community and helping it be its best self, too.